Billionaire Elon Musk-led Tesla has registered a subsidiary company in India, as the Cupertino-headquartered electric vehicle (EV) maker eyes a slice of the largely untapped domestic sustainable automobile market.
According to a Registrar of Companies (RoC) filing, the new entity Tesla India Motors and Energy Private Limited is registered in Bengaluru, Karnataka and is classified as a subsidiary of a foreign company. It has also registered its office in Lavelle Road, a business district in the southern city, with paid-up capital of ₹1 lakh and an authorised capital of ₹15 lakh, according to the filing.
Tesla has named Vaibhav Taneja, Venkatrangam Sreeram and David Jon Feinstein as the three directors in the newly formed entity in the country.
“We have been interacting with Tesla for the last few months and it is happy news that they have decided to incorporate their company here. We have impressed upon them that Bengaluru is not only the technology capital but also the aerospace and space capital. For any kind of technology collaboration, it has the right kind of talent pool," Gaurav Gupta, principal secretary, commerce & industries of Karnataka said.
“How they want to enter and take it forward is left to their judgment. Hopefully, this will lead to sales office, research and further developments as necessary," he added.
The state government had earlier said that Tesla would open a research and development (R&D) centre in Bengaluru but that it had offered space
for any other plans the company may have including a manufacturing plant.
Union road transport and highways minister Nitin Gadkari said in late December that Tesla will begin its operations in India early this year, with sales and then venture into assembly and manufacturing of electric cars.
Tesla did not respond to an email seeking more information.
Tesla’s likely entry into India comes at a time when the union and state governments have been encouraging higher adoption of green vehicle technologies to help bring down the carbon footprint.
Mobility startups like Ola, Uber, Bounce and Vogo among others have made targets to include more EVs into their respective fleets. Ola, the Bengaluru-headquartered company has also forayed into manufacturing as it has set up a two-million two-wheeler EV plant in Tamil Nadu at a cost of ₹2400 crore. Other big companies like Mahindra, Hero and Hyundai and startups like Ather are surging ahead with its respective plans to capture a higher share of India’s nascent EV market that accounts for less than 1% of the entire automobile market in the country.
Elon Musk, who recently became the wealthiest individual in the world overtaking Amazon Inc. founder Jeff Bezos, also enjoys a cult-figure like status in India as he does abroad which has added to the growing demand for Tesla and its products.
"Tesla is considered one of the most aspirational brands across the globe and the formation of its subsidiary is quite significant for India's economy and its nascent EV industry. This can be an inflection point for electric mobility in India and might convince many prospective customers to consider buying an EV in the future. Also, an investment from Tesla might convince other leading vehicle manufacturers and their component suppliers to invest in India for development of EV and related parts," said Puneet Gupta, director, IHS Markit, a data analytics firm.